A Full Guide on Secrets of Gamification for Business in 2021

Table of contents

  1. A word about the terminology of “gamification”
  2. The core areas of application. Gamification use cases
  3. Gamification in education
  4. Ecommerce gamification
  5. Healthcare gamification
  6. Advantages of using gamification software
  7. What can go wrong with business gamification
  8. Gamification software development
  9. As a general conclusion

A word about the terminology of “gamification”

The main goal

Why gamification works

  • A victory should be achievable;
  • There should be clear and simple rules;
  • Rules should not be too robust;
  • Goodwill of a user — nobody is forcing you to play poker with friends, right?

The core areas of application. Gamification use cases

Discovering hidden and new talents

  • A search of prospective projects;
  • Testing of their own technologies;
  • Basic screening of people or ideas for further development.

Gamification as a non-material motivation for employees

Gamification in education

Ecommerce gamification

Healthcare gamification

Advantages of using gamification software

Helps with onboarding

Increases involvement

Visualizes achievements and progress

Encourages to do better

Increases customer retention

Helps to collect customer data

What can go wrong with business gamification

Superficiality

Short-term effect

Wrong objectives and priorities

Gamification software development

How to develop gamification app for business

Game elements used in business applications

  • Points. A reward for performing certain tasks.
  • Progress indicators. A status bar or percentage showing how much was done.
  • Badges. Virtual achievement is designed to measure the activity of participants.
  • Levels. The status which a participant reaches through his activity in a game.
  • Leaderboards and ratings. Tables that determine leaders among participants.
  • Interactive elements. Quizzes, surveys, contests, counters, animations, etc.

How to make gamification techniques work for your business

  • Set business goals. Define objectives achievement or non-achievement of which will determine the success or failure of your project. For instance, getting twenty badges by users in a month is not a goal. Increasing site traffic is a goal.
  • Determine the required behavior of users. The behaviors you want to achieve are key to defining the game techniques that can be utilized in your software.
  • Identify your audience. It is necessary to analyze the demographic characteristics and interests of your app users. It will help to choose the rewards that are most motivating for them.
  • Make it a fun. Don’t forget that gamification software should provide an enjoyable and engaging experience.
  • Select the game elements which will help you reach goals. Leaderboards, for example, help to create a competitive environment, progress bars help to make the system clear as a user sees how far he is from the desired result.

As a general conclusion

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