A Full Guide on Secrets of Gamification for Business in 2021

Table of contents

  1. A word about the terminology of “gamification”
  2. The core areas of application. Gamification use cases
  3. Gamification in education
  4. Ecommerce gamification
  5. Healthcare gamification
  6. Advantages of using gamification software
  7. What can go wrong with business gamification
  8. Gamification software development
  9. As a general conclusion

A word about the terminology of “gamification”

Just what it sounds like — gamification is a transformation of something in a game. It’s an implementation of approaches typical for games in software development, websites, apps, different business activities, generally in all non-game processes with the aim to attract users, to increase their engagement in using products, and services or to achieve other practical outcomes.

The main goal

Gamification aims to bring elements of games into business processes, to engage, to give fresh impetus, and also to facilitate the introduction of innovations. Gamification can be utilized internally to increase productivity and motivation within your company, or externally to enhance relationships with your customers. Thus, it can change the behavior of employees and customers depending on your business goals.

Why gamification works

The generation of those who had computers and played computer games from early childhood has not only grown up but taken key positions in all spheres of life. From a very young age, the motivation system of this generation has been built around passion and awards.

  • There should be clear and simple rules;
  • Rules should not be too robust;
  • Goodwill of a user — nobody is forcing you to play poker with friends, right?

The core areas of application. Gamification use cases

Discovering hidden and new talents

Game-like mechanisms help to discover true talents, whether you want to find them within your company or look for individuals to join your team. The brightest examples can be found among IT companies such as Google and Facebook. They pretty often organize various programming competitions: Code Jam, Hacker Cup, etc. You didn’t really think it is all for amusement, did you? The goals behind these competitions are much more businesslike, including:

  • Testing of their own technologies;
  • Basic screening of people or ideas for further development.

Gamification as a non-material motivation for employees

Gamification in education

Education is a never-ending process. Learners have to maintain an awareness of their progress, however, with time abstract goals like “It would be nice to learn a new language” are becoming less motivational. Then a user hurries to his/her comfort zone.

Ecommerce gamification

Gamification has become a powerful tool in the fight for online shoppers’ preferences. It opens limitless possibilities to providing a unique and memorable shopping experience, which helps to increase your brand awareness, drive sales and revenue.

Healthcare gamification

Medicine and healthcare are the areas where gamification initiatives are flourishing. There are loads of websites and applications that help to improve your health and wellness. For instance, Mindbloom — a gamification application that rewards you for living a balanced and healthy life. There are apps that make fitness and weight loss more fun or encourage users to achieve their health goals.

Advantages of using gamification software

Helps with onboarding

Increases involvement

One of the most widespread reasons why companies introduce gamification technologies is an insufficient level of staff motivation. Many employees can’t determine their personal contribution to achieving the company’s goals. Obviously, a lot of us need an additional impetus in this case. Gamification successfully resolves this problem. In sales and ecommerce, gamification helps to turn a one-time buyer into a regular customer. It also can increase the amount of time a visitor spends on a website.

Visualizes achievements and progress

In a gamified workplace, each of employees constantly receives notifications on results of his work in a form of badges, scores and can track the results of colleagues. The same is true for a learning process. Gamification visualizes the progress of students towards levels of mastery.

Encourages to do better

When a person has an opportunity to learn and has good chances for promotion he finds himself valuable. For employees, awareness of their position in a company’s structure correlates positively with their willingness to contribute to your business goals and enhances corporate culture. If we turn to education, gamification helps to encourage students’ perseverance as games spark up the curiosity and foster learning outside the classroom.

Increases customer retention

It is well-known in retail that engaged customers buy more and stay loyal to the brand. By introducing games, businesses establish ongoing relationships with their customers and get the maximum results.

Helps to collect customer data

Gamification implies statistics gathering. It helps to collect information on behavior and preferences of consumers, their email addresses and true opinions regarding a product or a service. Quizzes and polls in a gamified app provide valuable feedback from users.

What can go wrong with business gamification

Superficiality

Many companies introduce gamification techniques at a surface level. Managers start to use a rating system with its scores and badges in all in-house processes without thinking about how these techniques can help to achieve the balance between competition and cooperation. They focus on achieving high results and forget that gamification should bring more meaning and fun into the workplace. Employees also can misuse gamification, they may cheat to obtain better results or may not take gamified tasks seriously.

Short-term effect

No matter how interesting and exciting the game can be, after a while it gets boring. Participants may get tired of ratings, competitions, and other game-like elements that are used for increasing their motivation. Gamification of business processes guarantees a short-term rise in productivity, however, not all companies succeed to transform it into a long-term positive effect.

Wrong objectives and priorities

Gamification software development should be aligned with your business goals, which requires thorough analysis and implementation strategy. Unfortunately, businesses often skip this important part. They proceed with the development of gamified programs without having a clear understanding of what exactly they want to achieve, what users should do to meet their objectives, and how gamification can help to get the desired behavior. As a result, they can fail to meet their business and users’ expectations.

Gamification software development

How to develop gamification app for business

You’ve just learned what may go wrong while implementing a gamification approach. If you are creating a business app and you want your product to become popular, you’d better find a trusted gamification software development company to implement game-like techniques in the right way. Which elements should be included in your gamification software and which steps should be taken? Keep reading to find it out.

Game elements used in business applications

As we have already stated, applying gamification to business requires defining your goals and finding an engaging way to motivate users to help you accomplish those goals.

  • Progress indicators. A status bar or percentage showing how much was done.
  • Badges. Virtual achievement is designed to measure the activity of participants.
  • Levels. The status which a participant reaches through his activity in a game.
  • Leaderboards and ratings. Tables that determine leaders among participants.
  • Interactive elements. Quizzes, surveys, contests, counters, animations, etc.

How to make gamification techniques work for your business

The successful introduction of a business gamification system requires certain steps and first of all a careful investigation and planning:

  • Determine the required behavior of users. The behaviors you want to achieve are key to defining the game techniques that can be utilized in your software.
  • Identify your audience. It is necessary to analyze the demographic characteristics and interests of your app users. It will help to choose the rewards that are most motivating for them.
  • Make it a fun. Don’t forget that gamification software should provide an enjoyable and engaging experience.
  • Select the game elements which will help you reach goals. Leaderboards, for example, help to create a competitive environment, progress bars help to make the system clear as a user sees how far he is from the desired result.

As a general conclusion

Gamification is changing our world. If implemented effectively, it can have a great impact on all spheres of our lives. The reason can be explained by the quote of Friedrich Schiller:

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